AW11 Lorna Jane Black Collection
Premier activewear label unveils its latest luxury capsule collection Positioned as first in fitness and fashion since 1990, Lorna Jane is about to launch the highly anticipated second capsule collection from its luxury line LJ BLACK in May 2011. The launch closely follows news of the exciting opening of Lorna Jane's 100th store last month which is located on Melbourne's prestigious Little Collins Street.
Building on the success of the first LJ BLACK collection, which gained rave reviews from the media and public alike, the new LJ BLACK line offers directional designs, superior construction and premium fabrication and is set to make waves amongst the fashion set.
LJ Black continues to give the brand a more fashion-forward sense of style and is designed to offer the active yet fashion-conscious woman a range of chic and stylish pieces.
"Our customers are modern and fashionable women who are not willing to compromise on style even for their active wardrobe." Says Lorna Jane Founder and Head Designer, Lorna Jane Clarkson.
"Our focus is on active living, and we have created pieces that will work whether you're at the gym, walking the dog, or having breakfast with friends - the key is versatility."
Entitled LJ Black, Dark Night AW 2011, the capsule collection features pieces inspired by winter leisure. Key looks include the Be-Seen and Visibility tights, Fuse and Platinum Excel Hoodies, Infinity Performance Jackets and Jupiter Pants. Tops come in bright cherry or teal in addition to futuristic tones of muted slate or silver which is complemented by grey marle.
The company prides itself on delivering quality, trend focused pieces across its mainline collection and these values have not been compromised in the development of LJ Black; only sought-after fabrics are used. The garments are made using the latest technologically advanced material which is quick-drying promising comfort, fluidity of movement and muscular compression.
"LJ Black allows the brand to offer a more luxurious range and brings a sense of style and elegance to create the perfect combination of fashion and function. We are very excited to launch this second line." Said Ms Clarkson.
Lorna Jane is a fashion-inspired activewear brand that has spent over two decades building a brand that now boasts over 100 stores nationwide. The company's decision to expand its empire internationally this year has been facilitated by the launch and reception of the new premium line LJ Black.
The exclusive LJ Black capsule collection is available from May in selected Lorna Jane stores only.