Get your mates together and kick back and enjoy one of 3 x $50 worth of Doritos Cheese Supreme corn chips. Make an Ad, Make a Fortune
Burst the packet, get munching and at the same time unleash the creative beast within and make the next Doritos Ad.
Doritos' next TV commercial is in the hands of the Australian public.
Doritos is inviting creative minds, film fanatics, aspiring advertising creatives and those who just love their home video camera to come up with the next TV ad for Doritos. This is the second year Doritos has handed creative control over to the Australian public, after last year more than two thousand ads were submitted from across the country.Aussies are being asked to create a 29 second TV commercial featuring Doritos, with the winning entry to get up to $50k1 and see their ad broadcast on primetime TV.
A panel of experts has been selected to judge the competition, including:
1. Matilda Brown - An actor, writer and director, Matilda was a finalist in this year's Tropfest for the film How God Works, has a role in the current season of Underbelly: The Golden Mile and is enjoying a variety of work as a freelance director.
2. Merrick Watts - Best known as one half of Australia's famous comedy duo Merrick & Rosso.
3. Paul Nagy & Mike Spirkovski - Collectively this influential advertising duo have won more than 200 local and international awards, with results at every major advertising award show including Cannes, D&AD, One Show, Clio, AWARD.
After selecting their favourite three ads, the judges will hand over to the Australian public to choose their ultimate favourite. Matilda Brown Doritos Interview
Doritos is accepting entries until 5pm on 26 July 2010. Up for grabs is a major prize of up to $50,000 - made up of $25,000 in prize money, plus $1 for every vote received as a finalist, up to a further $25,000. Two runners-up will win a Sony film editing package valued at over $11,000 and the rest of the top 10 will win $2,000 towards a Film Production course of their choice. Prizes can also be scored simply by voting for your favourite ad with 71 Sony Bloggie pocket camcorders being given away.
For more details visit www.doritos.com.au