Estee Lauder Pure Colour Eye Shadow

Estee Lauder brings you Pure Color EyeShadow, a dramatically different eyeshadow that promises to raise women's expectations of what eye color can do. From day to night, demure to sultry, whether you like a little color or a lot, with Pure Color EyeShadow the looks are limitless!

Estee Lauder NEW Pure Color EyeShadow delivers an increased color payoff - with 30 shades of high impact color. Fresher more modern hues boast 3 new formulations: matte, demi-pearl and pearl, for a color and texture lineup that guarantees endless options.

Pure Color EyeShadow features a dramatically improved formula possible thanks to the latest advances in micro-processing. The result: long wear, more intense color and improved blendability.

Silky light micro fine particles glide on effortlessly while skin conditioning agents ensure soft comfort. Pure Color's long wearing formula won't crease or fade and colors promise to stay true from compact to eye.

Just like the elegant and sophisticated Estée Lauder woman, the Pure Color Eyeshadow packaging is sleeker and chicer than ever before! This beautiful compact includes a mirror and applicator for easy application any time, any place. And if you, like many women, find sifting through compacts a little frustrating - Pure Color's crystal clear compact makes it easy to identify color at a glance.

Pure Color Advancements in Color Intensity and Wear
Featuring the very best in Estee Lauder technology, Pure Color utilizes a unique formula that works in the following ways:

Saturated color, even application - A unique blend of emollients and finely ground colorants ensure maximum color impact and improved skin adhesion for long lasting color.

Non drying, skin conditioning - Skin feels softer, smoother, and more comfortable thanks to a select blend of skin conditioning ingredients: emollient Esters, Squalane and Cholesterol (for lipid barrier repair). Silica absorbs oil without drying skin.

Soft, smooth application - a micro-milled blend of ingredients featuring soft, lightweight talc and Zinc Stearate ensure a soft silky feel.The Pure Color EyeShadow Benefit:

Long wearing, won't crease or fade - up to 8 hours!

6 exciting new color families; XX shades

Featherweight particles deliver maximum impact

Color stays true from compact to eye

New micro fine formula, blends easily

Glides on effortlessly

Silky and light to touch

Full to sheer effects

Skin conditioning agents to keep skin feeling soft and comfortable Sleek New Packaging
Every woman will be proud to show off her new Pure Color Eyeshadow compact thanks to:

Elegant clear casing allowing for easy color identification

Mirror compact

Enclosed applicator for quick touchups

The 30 new shades in the Pure Color EyeShadow lineup, now come in 6 easily identifiable color families and include:

Pink - Rose: Pink Ice, Pale Moon, Honey Drop, Pink Quartz, Candy Cube

Lavender - Plum: Iris Pearl, Lilac, Smokey, Berry Ice, Eggplant,

Grey - Blue: Silver Ball, Lagoon, Turquoise, Onyx

Green- Yellow: Butter, Camouflage, Ivy

Warm Neutrals: Vanilla, Ginger Drop, Cinnamon, Sugared Almond, Copper Penny, Chocolate

Cool Neutrals: Tea Biscuit, Taupe, Mocha Cup, Metallic, Clove, Bronze Cube

Pure Color EyeShadow is available at you local Estée Lauder counter now.
RRP $40. Stockist no 1800 061 326.
www.estee-lauder.com.au