NEW RESEARCH SHOWS UNEVEN SKIN TONE AS A FIRST MARKER OF AGING EVEN BEFORE FINE LINES APPEAREstee Lauder Introduces Revelation Age-Resisting Brightening Crème
With a Triple Vitamin-C Cocktail to Boost Radiance, Even Skin Tone and Reduce Appearance of Fine Lines
New findings reveal that uneven skin tone alone can add an average of 10 to 15 years to a women's perceived age -- even in the absence of visible lines and wrinkles. In other words, when photos of women's faces were airbrushed to remove certain imperfections, the faces with more even skin tone were overwhelmingly judged to be younger by participants.
Always at the forefront of advances in skincare science, Estee Lauder introduces Revelation -- a lightweight yet powerful daily moisturizer designed to counter the onslaught of environmental events that can lead to the first visible signs of premature skin aging. Formulated with an exclusive triple Vitamin-C cocktail amplified by sophisticated skin-clarifying enzyme technology and next generation optics, Revelation helps protect against environmental damage that can lead to the first signs of aging. It also works to brighten skin tone and help skin boost its natural collagen stores to help smooth out the appearance of fine lines. A Primer on Vitamin C
Not all vitamin C is created equally. Different sources can have different benefits for the skin. Unfortunately, humans, unlike other mammals, can't manufacture vitamin C internally. Thus, we need to rely on our diet or supplementation to obtain optimum stores required for healthy looking skin.
The body deploys vitamin C reserves to the critical functions first, directing whatever's left over to the skin. This short supply can leave the skin chronically deficient in vitamin C -- and therefore more susceptible to countless daily assaults that can compromise its healthy functioning and appearance.
"For years we've seen the benefits of vitamin C in skincare, but mainly in terms of its protective role against environmental assaults," says Dr. Daniel Maes, Senior Vice President, Research & Development, Estee Lauder Companies Worldwide. "What we've come to learn however is that vitamin C is absolutely essential for helping skin maintain a healthy and youthful look, naturally build collagen stores and contribute a more even skin tone appearance."
Revelation goes beyond hydration and protection, filling an important gap in our skincare portfolio," explains Lise Jorgensen, Vice President, Skincare Product Development Worldwide. "This product is for a woman who's beginning to detect a change in her skin -- a dullness, freckling, the onset of fine lines -- and who is looking for a bit more muscle from her daily moisturizer to keep her looking fresh and radiant while protecting her from everyday stressors that can contribute to uneven skin tone and accelerate the appearance of skin aging." Renewing Vitality
Revelation is built around an exclusive combination of three different types of vitamin C that together provide a powerful first line of defense against the first visible signs of skin aging -- to re-balance visible skin tone, fight the appearance of fine lines and help skin perform at its peak when used twice daily -- in essence, renewing skin's vitality:
· Ascorbyl Glucoside -- is a stabilized, water soluble form of vitamin C that helps reduce the appearance of age spots. Because it's delivered to the skin in a time-released way it helps contribute and maintain a brighter, more even-toned look over time.
· Aminopropyl Ascorbyl Phosphate -- helps skin maintain its elasticity -- and natural support structure -- by helping it sustain its natural collagen synthesis. This form of vitamin C helps reduce the appearance of fine lines.
· Tetrahexyldecyl Ascorbate -- this unique, bio-available, lipid-soluble form of vitamin C provides powerful anti-oxidant protection at the deepest surface layers of the skin to help stave off environmental damage that can lead to significant visible aging.Restoring Clarity
Revelation also features an advanced skin clarifying enzyme technology. Derived from yeast, this enzyme technology targets age spots, "shattering" them into tiny particles rendering them virtually "invisible" to the naked eye. Revealing Amazing Radiance
Rounding out the Revelation formula is a new Photo Optic Technology™ -- creating a "photo lattice" effect that manipulates light, illuminating skin with amazing radiance in three important ways:
Reflects light to even skin tone -- very fine crystals of mica are coated with a micro-film of titanium dioxide at a specific thickness to yield a silvery-white reflected light to create a brighter, more even-toned look to the skin.
· Blurs light to soften imperfections -- silica spheres then diffuse light, creating a "soft focus" or "blurred" effect that minimizes the appearance of fine surface imperfections.
· Emits light to brighten shadows -- a unique fluorescent micro-sphere actually converts ambient UV light into visible white light. This process illuminates the tiny shadows on the skin's surface, created by fine lines and uneven texture, which can detract from skin's overall brightness and call attention to fine lines. As a result, skin looks lit from within.
Revelation also contains a combination of intensive moisturizers and barrier-boosting lipids that help keep skin optimally hydrated while maintaining balanced moisture levels for youthfully plump and smooth-looking skin.
Revelation whose luscious textures are both comfortable and instantly absorbed, comes in two forms: For Normal/Combination and Dry skin types. Its refreshing, signature scent comes from a combination of delicate florals including sparkling Bergamot and Lotus Flower, touches of Neroli and Rose and glistening White Jasmine offset by the warmth of sheer Sandalwood.
Dermatologist and ophthalmologist-tested and non-acnegenic, Revelation is recommended for twice daily use, in the morning and evening. For added benefits, pair with Idealist Pore Minimizing Skin Refinisher.
On Counter: 23rd February 2008
Revelation Normal/Combination Crème 30ml RRP $68.00
Revelation Normal/Combination Crème 50ml RRP $100.00
Revelation Dry Crème 30ml RRP $68.00
Revelation Dry Crème 50ml RRP $100.00www.Esteelauder.com