Jennifer Lopez presented her first ever runway show where her hot new line, Sweetface, was introduced. It was also the opportunity for her and Lancaster Group to introduce her new fragrance Miami Glow by JLo, inspired by the nation's hottest city.
"It's makes you dream of sun, sand and a hot, sexy place. For me, it's the essence of Miami captured in a bottle. All the little things that I like to smell when I get there," said Ms. Lopez.
The VIP gift bag including the Miami Glow by JLo fragrance was given to the 700 guests at the show and to the happy few invited to the after-show party.
Bernd Beetz, CEO, Coty Inc., and Catherine Walsh, SVP Cosmetics & American Licences, Lancaster Group Worldwide, attended the show.
And for those who want to discover much more about her new fragrance, a one hour-long MTV special, "Jennifer Lopez: Beyond the Runway", will give viewers unprecedented access to footage showing Jennifer's hands-on approach to developing her fragrance. The show is set to air in the US on Thursday, February 24, at 10 PM (ET/PT).
Miami Glow by JLo is Jennifer Lopez's third fragrance, following Glow by JLo and Still Jennifer Lopez. The fragrance is a tropical cocktail full of the scents of lush fruits, fresh flowers and sun-baked sand.Golden. Sexy. Nightbright. Miami Glow by JLo, the essence of Miami.
Available in stores February 2005.
Lancaster Group, the prestige division of Coty Inc., has a portfolio of brands including Davidoff, Jennifer Lopez, Lancaster, Jil Sander, JOOP!, Nikos, Chopard, Vivienne Westwood, Marc Jacobs, Kenneth Cole, and Baby Phat.Order Now from Perfume Connection