LAPURETÉ GIVES BOTOX SOME NATURAL COMPETITION IN WAR AGAINST WRINKLES
Is it possible to effectively treat wrinkles without painful and expensive Botox injections? According to breakthrough research from scientists at Monash University and lapureté, the world's first skincare range based on a natural Botox alternative, the answer is 'yes'.
New Australian skincare brand, lapureté is the world's first range of anti-wrinkle products containing a natural Botox alternative, Okuru. Okuru is a plant native to a remote part of Western Africa, where locals have been using it for centuries for its high nutritional food value and skin benefits.
A few years ago French scientists set out to investigate the secret behind the local inhabitants' flawless skin and discovered that Okuru contains a combination of peptides that minimise wrinkles in a similar way to Botox1, but are natural, safe and can be applied topically without the need for invasive injections!A team at Monash University in Melbourne led by Professor Barrie Finnin2 (Chair of Formulation Science) were sceptical about the anti-ageing claims of Okuru and set out to validate them and found that it is a very effective treatment for expression lines with the average participant receiving an impressive 27% reduction in expression lines after 4 weeks use.
lapureté doesn't just work on wrinkles. It's an all-round effective anti-ageing range with clinically proven natural actives, like Okuru, that target common skin concerns such as sagging skin, eye bags, dark circles, dry skin, enlarged pores, age spots and UVA damage.
lapureté founder, Peter Vranes has a passion for developing natural products that are not only safe, but most importantly work:
"As a Chemical Engineer, I am quite familiar with the potential hazards of some synthetic ingredients commonly found in skin care products in Australia. I wouldn't use these ingredients on myself, so I set about developing a range with natural ingredients that are not only safe, but are clinically proven to work".
After a number of years perfecting the multi-functional formulation, the lapureté brand was born. lapureté is a pioneer in the emerging global trend of natural cosmeceuticals, a field where scientists are increasingly discovering the amazing power of Mother Nature to provide the answers to some of our toughest anti-ageing dilemmas.
The range consists of four key products that can be used individually, or for best results, together in a simple three-step system:
Step 1 - Mild Creme Facial Cleanser: The exotic and luxurious Mild Creme Facial Cleanser removes dirt and impurities, whisks away facial and eye make-up and tones the skin. The cleanser contains Okuru and passionflower which has been used by the indigenous people of the Amazon for centuries for treating skin conditions, enhancing relaxation and as an aphrodisiac!
Step 2 - Revitalising Eye Creme: Okuru targets expression lines such as crow's feet while a powerful combination of peptides from Sweet Pea, Soy and Rice Bran and Yeast proteins combine to drastically reduce the appearance of dark circles and eye bags, providing a unique all-round effective eye treatment.
Step 3 (Day) - Protective Day Creme: A combination of peptides from Sweet Pea dramatically increases skin firmness and elasticity while Okuru works powerfully to minimise the appearance of expression lines.
Step 3 (Night) - Revitalising Night Creme: An extract from the Resurrection Plant drenches the skin with intense moisturisation to combat the harsh ageing effects of dry skin. This amazing extract has been clinically proven to provide up to 24 hour moisturisation and has been shown to provide powerful anti-oxidant properties enhancing the skin's ability to combat environmental damage.
lapureté is currently available online at www.lapurete.com.au or in over 90 beauty salons, day spas and specialty outlets throughout Australia. For more information including lapureté stockists, go to the above website.
1 Botox® works by relaxing the offending muscles which significantly minimises expression lines. However, it requires injections of a Botulinum Toxin which is invasive, often expensive and the long term health effects are currently unknown.
2 Finnin, Barrie; Schneider, Anita - 'Efficacy Evaluation of an Anti-Wrinkle Formulation' - Monash University College of Pharmacy.Botox® is a registered trademark of Allergan Inc. and no endorsement by that company is implied.
Review: Most impressive new beauty product. Definitely worth a try!