9IX Rocawear
Rocawear, the quintessential urban brand, is taking the spirit of its
style one step further with a new men's fragrance, 9IX Rocawear. In
partnership with Rocawear, Elizabeth Arden has created a sexy, authentic
and masculine scent that embodies the swagger and sophistication of
hip-hop culture. 9IX Rocawear captures the essence of this revolutionary
brand, with street-savvy authenticity and the power to inspire ambition,
refinement and confidence among young men.
Established in 1999, the name of the fragrance is significant, as
Rocawear approaches its 10^th anniversary and celebrates an evolution of
the brand.
"There is no doubt that Rocawear is the icon of style in the urban
world, and everything this brand stands for - ambition, masculinity, and
confidence - will be captured in their debut fragrance," said Ron
Rolleston, Executive Vice President for Global Fragrance Marketing at
Elizabeth Arden.
"The unveiling of our fragrance begins the evolution of Rocawear," said
Jameel Spencer, Chief Marketing Officer of Rocawear. "It couldn't be a
more exciting time for the brand, and working with an industry leader
like Elizabeth Arden is sure to lead to blockbuster results."
9IX Rocawear is a fresh woody aromatic scent, with a sexy modern
sensuality. Reflecting the essence of the Rocawear brand, this new
fragrance delivers a strong, unique personality. Fresh and seductive,
9IX Rocawear captures the bold masculinity of a man with the confidence
to achieve anything, while remaining true to himself.
It is a cool, contemporary mix of Asian Coriander, Mandarin Zest, and
Living Cantaloupe introduces the fragrance with a fresh, sensual top
note.
A pulsating rush of Spike Lavender and raw Geranium Leaf with an intense
infusion of textural suede gives the fragrance an assured sense of
sophistication and confidence.
9IX Rocawear is very masculine whilst having a blend of golden Amber,
Musk and rugged Timber wood finishes the fragrance, and exudes a sense
of masculinity and ruggedness.
The packaging is inspired by the unique style for which Rocawear is
known. The iconic bottle is bold and unexpected. With an exterior
crafted of sleek, brushed gun-metal, the bottle reflects masculinity,
strength and refinement. Designed to showcase the intriguing logo, the
carton echoes the brushed metal look of the bottle.
50ml EDT Spray-$75.00 RRP
100ml EDT Spray-$105.00 RRP
200ml Shower Gel-$30.00 RRP
75ml Deodorant-$30.00 RRP
Available exclusively at Myer from November 16 2008
