Olay Total Effects 10 year Birthday Celebration
Happy 10th Birthday: Olay Total Effects!
Australia's #1 selling facial skincare range* celebrates 10 years of helping create beautiful, younger- looking skin!
This July, Olay, the world's number one facial care brand*, celebrates the 10th anniversary of its iconic range -
Total Effects. Today, this product range has become the choice of 10 million women worldwide**, and the
number one selling facial skincare range in Australia*.
The Birth of Olay Total Effects
Olay Total Effects was first conceived over 10 years ago when an extensive survey discovered that women
across the globe, despite their differing ethnicities and geographies, were concerned about similar signs of
ageing. These signs could be clustered into seven distinct categories, namely fine lines and wrinkles, blotches
and age spots, skin texture, skin tone, skin dryness, skin surface dullness/loss of radiance and pore visibility.
Rising up to the challenge of finding one solution to address these multiple issues, Olay created Total Effects, harnessing the power of Niacinamide to help fight the seven signs of skin ageing in a single product and help
deliver the beautiful, younger looking skin women were searching for.
The unique black and gold pump top bottle hit the shelves across the globe from July 2000 and women quickly
snapped up and fell in love with the skin care multi-tasker.
And so, a beauty icon was born.
10 Years of Innovation: The Niacinamide Evolution
The secret behind Total Effects' enduring success is VitaNiacin, a complex of powerful anti-ageing ingredients
comprising Niacinamide, anti-oxidants (Vitamins E and C) and Panthenol, which provide multiple anti-ageing
benefits to help skin regain its radiant, youthful glow and fortify itself against the signs of ageing.
Niacinamide, or vitamin B3 as it is more commonly known, strengthens the outer layers of the skin by
increasing skin surface renewal. Key to the formula of the Total Effects range, this powerful ingredient helps to
fight the seven signs of skin ageing for skin that is youthful and smooth.
David Khoo, Olay Scientist says, "Niacinamide gives not just one, but multiple anti-ageing benefits that work
simultaneously to help skin regain its radiant, youthful glow. It not only helps to increase the skin's collagen
levels together with vitamin C, but it also helps to speed up the skin's renewal rate and energy levels, while
also increasing the skin's moisture barrier to fight dryness."
"And even after 10 years of research, Olay scientists are still discovering new benefits of Niacinamide,"
continues Khoo. "Most recently whilst leveraging genomic analysis, researchers found that Niacinamide could
decrease inflammatory response genes, which in turn had a positive impact on skin ageing."
10 Years of Passion: Helping women realise their dream of beautiful skin
Total Effects has touched the lives of millions of women worldwide, giving them the confidence to face the
world with younger-looking skin that glows. These women are living proof & passionate advocates that
confirm that Total Effects delivers on its promises.
"This is not simply about celebrating the tenth anniversary of a beauty icon. It's much more than that. It's
about celebrating a decade of helping women realise their hopes and dreams of beautiful skin," said Jolie
Egan, Olay Public Relations Manager. "Thanks to its innovative formula, Total Effects has helped users to
maintain their youthful looks- and we know this because they tell us. Many of our users confidently claim to
look as good as, if not better than, they did when they first started using the product. It's a love affair!"
Olay Total Effects - 10 years of beautiful, younger- looking skin
The Olay Total Effects range is available from most groceries, pharmacies and specialty outlets.
For stockist details please phone 1800 028 280 or go to
www.rightolayforyou.com.au to receive your own
personalised Olay Total Effects skincare recommendation!
*The world’s number one facial care brand in the past four years (2006-2009) based on Euromonitor data
**Australia past 12 months dollar share - Aztec Data to 9/5/10
