How to get the most out of your online advertising budget

Getting the most out of your advertising dollar can often seem like a hit and miss.

But what if you were armed with all the tools that the top SEO (Search Engine Optimization) experts use and narrow down your expense to increase your Return on Investment? Here's how....

Unlike Print, TV & Radio, the Internet offers more accountability for advertising through tracking and online user intelligence so that you get the most out of your advertising dollar.

Google can offer you a couple free options to help improve your ranking, but it's extremely limited and aimed to draw in advertisers.

Trellian.com however offers a one-stop-shop for online traffic intelligence, with only one target - increasing new and relevant customers. Some of the services include:

Direct Search Network - Attract new customers with more direct keyword searches than Google Adwords. There are 3 types of traffic / shoppers on the internet 1. Searches on Engines like Google, 2. Links from referral websites 3. Direct Navigation While most web marketers know about Google Adwords, Yahoo Search Marketing & are busy trying to get as many links to their site as possible. Most web marketers are missing out on the 3rd crucial component - Direct Navigation! Direct Navigation allows those of you on a small budget the ability to capture quality relevent traffic that has a higher conversion rate than Google Adwords & Yahoo Search Marketing. And for a bit of icing on the cake - it's only quarter of the price. Bypassing any parked pages, direct search eliminates the competition while giving the customer exactly what they are searching for your product is when a shopper types in a url name expecting to find something they are looking for. eg keyword Have you ever come across a 'parked' page full of Google adwords or Yahoo Search Marketing adverts? There are many places your adwords & search adverts will show up The best part is for those of you with a small budget it's the perfect start as it's a quarter of the price of Google Adwords. Bypassing search engines, Direct Search Network capitalises on those users that type in generic terms that people are looking for.