Wella System Professional Hair Care
WELLA SYSTEM PROFESSIONAL TAKES HAIR CARE TO A NEW LEVEL
Hair Perfection with the Elixirs of Care from Wella Professionals
In a world where fashion and lifestyles can be imitated and copied, the new kudos is all about
personalisation. From increasingly customised technology to boundary breaking art and architecture,
individuality is becoming a highly prized trend in all areas of life. Taking hair care to a new level, Wella
Professionals is proudly introducing truly personalised hair care with the new and reformulated System
Professional.
New SP is a celebration of scientific leadership from 130 years of expert knowledge, a deep consumer
understanding and five years of intensive research. The offering combines innovative product formulas
and a revolutionary, personalised hair care service. Exclusively customised to suit each client's individual
needs, SP is the ultimate in hair perfection.
SP Ambassador and award-winning stylist Frank Apostolopoulos says about the revolutionary concept:
"SP has really created an ultimate range in hair care. The products are specifically designed to match
individual hair needs which means I can create a personalised service to give my client the hair she
desires", for the client he adds, "This treatment is unbelievable and allows the client to attend her salon
to get a 100% personalised treatment and leave with perfect hair care results".
Exclusive Infusions
The secret behind SP's truly personalised hair care is five highly concentrated infusions that have been formulated to compliment the range of SP Treatment Masks, providing additional care benefits. SP hairdressers can now offer a truly personalised hair care service without compromise in one bespoke
treatment. The five different infusions (Smoothen, Hydrate, Repair, Volumize and Color Save) can be
combined with any treatment mask creating a basic range of 35 personalised hair care prescriptions.
Now superior shine can fuse with magnificent volume; deep repair fuses with luxurious smoothness and
ultimate hydration fuses with exquisite colour protection to create SP's ultimate in hair perfection,
according to each clients individual needs.
"The infusions are highly concentrated and improve the performance of the SP Masks by up to a
staggering 79%*", explains Dr. Frauke Neuser, Principal Scientist at Wella Professionals. "The Colour
infusion, for example, offers up to 30%* better colour protection than any mask on its own.
The Volume infusion offers up to 25%* more volume and the Repair infusion up to 60%* repair." As a
result the new SP infusions create twice the hair perfection by offering a double benefit to the hair care
regime.
Personalised Hair Alchemy
SP's new service concept, Personalised Hair Alchemy, offers the ultimate in hair care for a truly tailormade
solution. A special consultation process is followed by the diagnosis of the hair, enabling
hairdressers to prescribe the right treatment for each individual client. Coupled with a range of special
tools to apply the product in a unique application method and special mixing processes, this service
provides the ultimate indulgent in-salon care experience.
SP At Home
To continue the hair perfection at home, a SP regime tailored to the clients' needs and desires can be
prescribed to continue the ultimate care experience at home. The line has been refreshed with eight
product categories, featuring new complementary formulas and a range of fast-acting rinse-out
conditioners to allow clients perfect results in between salon visits.
New Wella System Professional is available in salons nationwide from February 2011. For stockist
enquiries please contact 1300 885 002.
