Adland Searching for the Meaning of Life on a Branded Planet

Adland: Searching for the Meaning of Life on a Branded Planet

"Great... Raucous... Picks up where Mad Men leaves off." - Forbes

"An enjoyable and profound read. It resonated with everything we love about this industry, everything we hate, everything that keeps us working in it, everything that makes us want to leave and everything that makes us believe in what could still be possible… Buy it now." - Advertising Age

Adland is the wickedly funny, compelling personal chronicles of the rise and fall of modern-day ad man; a riveting insider's look at the astonishing transformation taking place in advertising's hottest idea factories; and an introduction to the people whose job is to know what makes us tick, what makes us lean in, what we think we need and don't know that we want.

Amidst the tales of lavish shoots, agencies on the brink, and pampered mega-brands, Adland is also a snapshot of how we live our lives on this earth at this particular moment… thirty seconds at a time.

Funny, profound, deeply thoughtful, and unique, this book is both a wildly amusing ride in Adland, brilliantly recounted and an exploration of the value of life in the information age.

A former creative director at Young & Rubicam Advertising in NYC, James P.Othmer has developed brand visions and award-winning commercials for the world's leading companies. He now acknowledges that this very job enabled him to travel the world and meet some of the world's most interesting and innovative people, from artists and musicians to four-star generals, the CEOs of Fortune 500 companies. His memoir, Adland: Searching for the Meaning of Life on a Branded Planet, will be published alongside his second novel, Holy Water.

Adland: Searching for the Meaning of Life on a Branded Planet
UWA Publishing
Author: James P.Othmer
ISBN: 9781742582672
Price: $24.95