Boots Laboratories Serum7 Renew

Boots Laboratories Serum7 Renew

Many women experience a moment at some point in their lives when they no longer see their inner vitality looking back at them in the mirror. What do you do when you feel healthy, you're enjoying life but your skin is telling another story? Boots Laboratories' extensive research in gene expression in young and mature skin, has led them to develop a new range of skincare products, with active ingredients that reactivate cells to help combat signs of skin ageing. The effectiveness of the unique SERUM7 RENEW range with sophora, kiwi and mulberry extracts has been scientifically proven with 13 independent trials involving over 900 women1. The new SERUM7 RENEW range includes the Ultimate Renewal Serum, Restructuring Day Cream, Restoring Night Cream and Recontouring Eye Serum.

Whether its laughter lines or frown lines, every woman's face tells its very own story through the years. Over time, every experience, every encounter and every emotion leaves its mark on the skin. A drop in oestrogen levels during menopause only amplifies this impact.

For many women, menopause is a new stage in their lives; the energy and enjoyment that they feel on the inside is not always reflected in their skin on the outside. Skin undergoes radical changes during menopause and its needs change. Products that were used previously may no longer achieve the same desired results.

To enable the inner vitality that these women feel on the inside to radiate on the outside, British skincare brand, Boots Laboratories, has expanded its anti--‐ageing expertise with a new range of products clinically proven to help improve the signs of ageing for menopausal mature skin, in just eight weeks.


Menopause - new challenges for the skin

The experts at Boots Laboratories are familiar with the common skin concerns during menopause:
The amount of collagen and fibrillin in the skin decreases, allowing lines and wrinkles to develop.
Older skin cells work more slowly, decreasing the production of lipids and extracellular fillers, e.g. hyaluronic acid
The skin becomes thinner, more sensitive and more vulnerable; it appears lifeless and age spots appear. A decrease in sebum production and a reduced ability to retain water also exacerbate the problem.

Following menopause, this ageing process accelerates even more; the effect can be compared to a dimmer switch that has been turned down low so it only emits a very dim light. This loss of radiance and firmness is caused by a reduction in the cell renewal rate and the limited activity of the fibroblasts. However, according to Claire Byrne, Innovation Leader at Boots Laboratories, this process is not irreversible: By 'turning back up' cell activity, you can restore radiance, firmness and a younger- looking complexion.

The successful SERUM7 range is growing…

Following intensive laboratory research and numerous trials involving over 900 women, Boots Laboratories has developed a new range of skincare products that 'turns back up the skin cells' dimmer switch" leaving skin feeling renewed. SERUM7 RENEW effectively combats the signs of age in in mature, post--‐menopausal skin and can significantly reduce the most important signs of skin ageing like, skin dryness, loss of skin firmness, lack of radiance pigmentation and an uneven complexion.

Much more than just combating wrinkles: SERUM7 RENEW

The silky SERUM7 RENEW Ultimate Renewal Serum promotes cell renewal, and helps to improve the key signs of ageing in mature skin such as pigmentation and wrinkles. The newest serum in the Boots Laboratories anti-‐ageing portfolio is so rich in active ingredients that it achieves visible results after just two weeks: the texture of the skin appears more nourished and radiant, and skin feels firmer.

The effects of the serum become fully apparent after eight weeks: 15 per cent reduction in wrinkles, 16 per cent smoother skin surface and a significant reduction in age spots.

Every product in the range also features its very own special benefit:
The SERUM7 RENEW Ultimate Renewal Serum boosts the skin's moisture barrier and ensures 24 hour moisturisation,
The firming SERUM7 RENEW Restructuring Day Cream with UVR MULTIDERMAL PROTECTIONTM (SPF 15) uses its UVA/ UVB broad-spectrum protection to prevent cell damage to even the deeper3 layers of skin

The SERUM7 RENEW Restoring Night Cream includes gluconolactone to gently exfoliate the surface and accelerate the skin turnover. The result is a more luminous and radiant complexion.
The eye recontouring complex in SERUM7 RENEW Recontouring Eye Serum specifically helps reduce puffiness and dark circles around the eyes.

The power of Active Ingredients for mature skin: the ReNEWal & Age Defence Complex

The restorative effect of the new SERUM7 RENEW skincare range is due to the ReNEWal complex; it's powerful combination of sophora, kiwi and mulberry extracts activate cellular activity regenerating mature skin. Comprehensive research into the ReNEWal has shown great results against common age concerns like loss of skin firmness, pigmentation. The Gluconolactone (mild polyhydroxy acid) has a gentle peeling action on the skin's surface, accelerating cells turnover helping to thus reveal a brighter and more radiant complexion whilst the anti-oxidants protect collagen and elastin fibres from free radicals helping to maintain skin firmness. Together with the patented Age Defence Complex also in the SERUM7 LIFT range, The ReNEWal Complex helps skin to keep up with the lifestyle of mature women.

Scientifically proven: latest insights from genomic research

From extensive genomic research, experts established that mature skin cells can no longer protect themselves against external environmental insults as well younger ones. The results prove that The ReNEWal complex and Age Defence complex help mature skin cells to start to act more like they did when they were younger.
Scientifically proven SERUM7 RENEW reactivates mature skin cells, "reawakening" cells for skin renewal.

Ultimate Renewal Serum 30ml $44
Restructuring Day Cream 50ml $42
Restoring Night Cream 50ml $42
Recontouring Eye Serum 15ml $35

Boots Laboratories is brought to you EXCLUSIVELY by Australia's largest pharmacy network – Amcal, Amcal Max and Guardian Pharmacies. Shop online at amcal.com.au.