The world's number one selling and number one trending mixer brand1, Fever-Tree, has launched its Cola variant into the Australian market, following the product's success overseas.
Fever-Tree Cola was launched into Australia in April through an initial roll-out period in selected venues across New South Wales, Victoria and Queensland. Interested venues that came on board for the soft launch included Baxter Inn, Shady Pines and Blacksheep Bar in New South Wales, Hats & Tatts and Gin Palace in Victoria, and The Gresham and Brooklyn Standard in Queensland.
Acting Asia-Pacific Fever-Tree Brand Director Andy Gaunt says the company sees a huge opportunity for the product in the Australian market, citing the current premiumisation trend as an indicator.
'Whisky and Cola is the number one mixed drink in Australia, however while the choice of premium whisky is vast, the choice of premium Cola mixer is not there. Customers don't get a selection to choose from, with just one major player in the market.
'At Fever-Tree we are committed to creating the best drink possible for drinkers – our mixers are specifically designed to be mixed with high quality spirits, and the Cola is no exception. It brings a much more natural flavour to a mixed drink and is the perfect balance between freshness and sweetness."
The release of Fever-Tree Cola marks the brand's shift to the brown spirit space during the colder months, with a collective focus on Ginger Beer, Ginger Ale and Soda Water.
Unlike other colas, Fever-Tree Cola is created using a blend of 11 hand-selected ingredients from nine different geographical locations across the globe, including Argentine lemons, Mexican creole lime, Indonesian -korintje' cassia cinnamon, fresh green ginger from the Ivory Coast and Madagascan vanilla. The combination of flavours achieves perfect balance, absent of stabilisers, artificial sweeteners and preservatives.
The Cola adds to the current range of Fever-Tree mixers available in Australia in 200ml bottle four packs: Indian Tonic Water, Mediterranean Tonic Water, Naturally Light Tonic Water, Ginger Beer, Ginger Ale, Soda Water and Lemonade.
Fever-Tree is available in 200ml four packs at leading liquor outlets nationally.
For more information about Fever-Tree, please visit www.fever-tree.com.