In The Shadow Of The Dragon

In The Shadow Of The Dragon

The "made in China" label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end markets-technology, financial services, transportation, energy-and are emerging as powerhouse multinationals.
In the Shadow of the Dragon is a meticulously researched exposé of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides:
Profiles of key players
Insights into subtle yet powerful strategies used to gain market dominance
An understanding of the Chinese approach to going global
Analysis of the Chinese way of innovation
Advice on competing head-to-head or forming alliances with Chinese partners
Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead.

In The Shadow Of The Dragon: The Global Expansion of Chinese Companies - and How It Will Change Business Forever
McGraw Hill
Authors: Winter Nie, William Dowel, Abraham Lu
ISBN: 9780814431702
Price: $33.95



 
 
 



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