Lunden De'Leon


Lunden De'Leon
It could be the double latte talking, but Dirrty Records Founder/CEO Lunden De'Leon can't stop gushing about the moment she knew she wanted to be in the music business.

" My dad was the lead singer in a gospel band. I was five when I saw him on stage for the first time," says Lunden. " What an experience that was seeing my dad on stage and the lives he touched through his music. At that moment, I knew I wanted to be a part of the music industry."

Born in the Caribbean, Lunden's family moved to South Carolina at an early age. While in high school, she saved $200 by flipping burgers at Burger King and when the time was right, she jumped on the Grey Hound bus and headed for Hollywood.

" Kids hated me in high school and I wanted to get as far away from that town as possible," says Lunden. " I spent three long smelly days on the Greyhound bus and as soon as I landed in Hollywood the freaks came out. One guy, I'm sure he was a pimp, told me 'they kill black people in Hollywood, you should come hang with me.' I was scared but thank God I didn't listen."

Having nothing to bank on but her exotic looks, Lunden soon found a modeling agent who believed in her and signed her to a contract. Modeling gigs lead to a starring role in the German television series Vital Signs. Lunden catapulted that breakout role into a successful career with quite an impressive track-record by creating a number of unforgettable performances and starring in over fifty movies and television shows like the 20th Century Fox Movie The Ladies Room, Surviving Paradise, Fury, Faux-Pas, Cryptz, the HBO award-winning film Kickin Chicken and the NBC hit comedy "Just Shoot Me."

Recently featured in Forbes, Entrepreneur Magazine, Marie Claire, Business Week and sharing the cover of Rock City Magazine with the legendary Rolling Stones, in fall 2003 Lunden opened the doors to her Los Angeles based rock record label Dirrty Records, signing punk legend DH Peligro (Dead Kennedys, Red Hot Chili Peppers) and making headlines around the world for releasing a punk remake of Jimi Hendrix's classic Purple Haze.

Former Los Angeles Mayor Jim Hahn proclaimed February 7, 2005 as "Lunden De'Leon Day" in the city of Los Angeles, honoring this inspiring female entrepreneur for her contributions to her adopted city. She's also an inductee in the Caribbean Hall of Fame alongside such legends as Bob Marley and Sidney Poitier.

"Most people can't believe that I've accomplished so much at a young age," says Lunden. " But while my friends were out drinking and getting laid on Saturday nights, I was at home working my butt off. Sounds boring doesn't it?"

www.LundenDeLeon.com
www.DirrtyRecords.com

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